Carnival poster and graphic campaign. Traditional carnival in Galicia, Spain is one of the main festivals of the year.
The main element in this town’s carnival folklore are the ancestral masks and costumes, (pantallas from Xinzo de Limia) depicted in the illustration. The colorful characters, representing a Devil, run in gangs around town chasing the ones that dare not to dress up.
The illustration created for the main poster of the festival, aimed to capture the movement of the “pantallas” running, jumping and dancing, as they chase one of their “victims”.
The graphic elements were also used in the overall advertising campaign, both printed and online. Graphics were created for trade show stands, social media, the festival’s app and merchandising.